Head of Growth Marketing

UpSlide is the document production layer for financial services.

We orchestrate LLMs, machine learning, and workflow agents within Microsoft 365 to deliver reliable, quality outputs in the most efficient and cost-effective way. As a Microsoft Solutions Partner, with 14+ years supporting financial services teams, we bring together expertise from the tech, finance and design fields to help clients like KPMG, BNP Paribas, Rothschild & Co. boost productivity while improving brand consistency across their corporate documents.

We are a certified B Corporation, upholding the belief that businesses should have a positive impact on society.

Our values ✨

Our values guide our approach to work and are at the heart of our recruitment process. To join our team, we look for individuals who value:

• Excellence: We think that every detail counts, and we place great importance on the quality of our deliverables.

• Trust: We are passionate, committed, and free to act with autonomy.

• Happiness at work: We enjoy looking on the bright side and we share our enthusiasm with our colleagues and clients.

The team 🧑‍🤝‍🧑

Reporting to Giorgia, Head of Marketing, you will lead the Growth Marketing function, including:

• Field Marketing

• Lifecycle Marketing

• Marketing Operations

You will also be responsible for managing external SEO and paid media agency partners.

As a senior leader within the Marketing team, you will work closely with:

• Sales on pipeline generation, lead management and strategic account engagement

• Product Marketing and the Head of Marketing on messaging, ICPs and long-term strategy

• Content Marketing on integrated campaigns and thought leadership

• Design for ad creatives and campaign planning

• Customer Success on adoption, expansion and customer engagement programs

• RevOps on attribution, reporting and funnel optimization

Your responsibilities 🖋️

UpSlide is looking for a commercially minded Head of Growth Marketing to build and scale a predictable pipeline generation engine.

You will own the strategy, performance and optimization of our demand generation activities, ensuring marketing delivers measurable impact on pipeline, opportunity creation and revenue.

You will lead our Growth function across field marketing, lifecycle marketing and marketing operations, while managing our SEO and paid acquisition agency partners. Working closely with Sales, Product Marketing, Content, Customer Success and RevOps, you will translate our positioning into programs that generate demand, accelerate opportunities and support long-term business growth.

This role is critical to achieving UpSlide's growth ambitions globally and strengthening our position as the leading AI document production layer for Financial Services professionals.

• Define and execute UpSlide's growth strategy to drive pipeline, opportunity creation and revenue growth across priority markets and segments

• Own marketing's contribution to commercial targets, ensuring programs are aligned to business objectives and measurable outcomes

• Partner closely with GTM to improve lead generation, lead management, conversion rates and overall funnel performance

• Develop and optimize integrated programs across events, digital channels, lifecycle marketing and account-based initiatives

• Own the performance of marketing acquisition channels, including SEO and paid media, through effective agency management and investment decisions

• Drive audience growth, engagement and conversion through lifecycle marketing programs and newsletters

• Partner with RevOps to improve attribution, reporting, automation and visibility across the buyer journey

• Establish a culture of experimentation, using data, AI and automation to improve performance and efficiency

• Lead, develop and coach a high-performing Growth team, fostering accountability, collaboration and continuous improvement

Your goals ⚡

• Consistent delivery of qualified opportunities and pipeline targets

• Increased contribution of marketing to revenue growth and ARR

• Strong performance across strategic growth markets, particularly the Americas and EMEA

• Improved conversion throughout the marketing and sales funnel

• Measurable growth of newsletter audience and engagement

• Clear attribution, reporting and visibility into marketing performance

• Scalable growth programs that support future business expansion

• A high-performing team with strong cross-functional partnerships