Brand Specialist — Fashion & Accessories

We’re looking for a Brand Specialist with 3-5 years’ experience in fashion/accessories retail.

Candidate is requested to bring the brand to life locally, translating global guidelines into youth-driven visuals, storytelling, and campaigns, while keeping everything aligned and consistent.

Key Responsibilities:

• Activate the franchise brand with local, youth-relevant energy

• Turn global brand direction into strong visual, digital, and in-store experiences

• Track fashion, culture, and consumer trends to keep the brand current

• Support campaigns, launches, and brand activations

• Work with marketing, retail, and franchise teams to keep the brand cohesive

Required skills and Competencies:

• Strong feel for brand, fashion, and youth culture

• Experience in brand, marketing, or retail (fashion/accessories a plus)

• Creative mindset with respect for brand rules

• Clear communication and team spirit

Key results/Impact :

• A franchise brand that feels fresh, relevant, and desirable to Gen Z and Gen Alpha

• Stronger emotional connection and loyalty among younger consumers

• Increased visibility and engagement through culture-driven brand execution

• Elevated in-store and digital brand experience, fully aligned with global standards

• Bachelor’s degree in Marketing, Fashion, Business, or related field

• Experience in brand, marketing, or retail roles, ideally within fashion, accessories, or jewelry

• Comfortable balancing creativity, culture, and compliance