Social Media Specialist

About Us

At Air Apps, we're on a mission to empower people through beautifully designed, powerful mobile applications. With over 100 million downloads and a portfolio of top-ranked productivity and utility apps, we blend creativity, data, and engineering to shape the future of mobile technology. As a passionate, fast-moving team headquartered in Lisbon, we foster a culture that champions innovation, ownership, and purpose.

Join us as we build tools that help millions stay productive, connected, and inspired—every single day.

About the Role

We’re looking for a creative and detail-oriented Social Media Specialist to join our San Fracisco-based team on a full-time basis. In this role, you will be responsible for writing and publishing engaging content across our social media channels, helping us build community and brand awareness across our company and product pages.

You’ll collaborate with Marketing, Product, and Design teams to create posts that spark engagement, build movement around our brand, and keep our followers informed and inspired.

Responsibilities

• Plan, write, and publish high-quality content across social platforms including Instagram, TikTok, LinkedIn, and more.

• Manage posting schedules for both company and product-specific pages.

• Create meaningful and relevant comments to drive conversations and visibility.

Support community engagement by monitoring and responding to follower interactions.

• Collaborate with internal teams to align social media content with ongoing initiatives (product launches, hiring campaigns, etc.).

• Track performance and engagement metrics to continuously improve content strategy.

• Stay current with social media trends, language, and best practices to ensure relevance and creativity.

Requirements

• Around 1–3 years of experience in social media management, digital content writing, or online community engagement.

• Strong writing skills with the ability to craft clear, concise, and engaging social copy.

• Familiarity with major platforms (Instagram, TikTok, LinkedIn, etc.) and their best practices.

• Experience managing multiple pages or brand accounts.

• Proactive mindset with strong attention to detail and organizational skills.

• Comfortable collaborating across teams in a fast-paced environment.

• Fluent in English (Portuguese is a plus).

What benefits are we offering?

Apple hardware ecosystem for work.

• Annual Bonus.

• Medical Insurance (including vision & dental).

• Disability insurance - short and long-term.

• 401k up to 4% contribution.

• Air Conference – an opportunity to meet the team, collaborate, and grow together.

• Transportation budget

Free meals at the hub

Gym membership

Application: Submission of Social Media Work Samples

As part of our evaluation process, we ask candidates to share social media accounts that best represent their work, either by attaching the links or through CV:

• This can be a personal or professional Instagram or TikTok account (private or hobby related)

• Professional accounts should reflect work completed within the past 12 months and clearly show your individual contribution.

Diversity & Inclusion

At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.

Application Disclaimer

At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.